PING Network partnered on the Indian extension of the global food, travel, and lifestyle network Tastemade, working closely with the brand to build its content presence and audience reach in India.
As part of this association, IFN supported Tastemade India’s growth by amplifying creator collaborations, strengthening discoverability, and helping the platform connect meaningfully with Indian viewer
We played a key role in shaping and scaling Tastemade India’s YouTube programming through a slate of signature IPs, including I Believe in Korma, Sharing Plates, Chaats of India, and Food For Thought. Together, these formats showcased PING’s ability to blend global storytelling frameworks with deeply rooted Indian food narratives.
Through content localisation, access to a strong chef and creator ecosystem, audience growth strategies, editorial amplification, and brand-safe storytelling, we helped Tastemade India establish relevance, credibility, and sustained engagement in the Indian market.